John Belancik III


Our Team

John Belancik III - Chief Creative Officer, Founder

Prior to founding Paths & Pixels, JB was a Senior Game Designer and Animator at GameLogic Inc. where he developed large-scale online gaming platforms, user experiences and interactive marketing programs for the casino and lottery industries. JB helped create the award winning GameLogic portfolio of proprietary games and brands, including PlayAway™, MegaChallengePlay™, NewPlay™, PlayerVantage™, and PokerPlay™. Responsible for helping build, promote and maintain the GameLogic identity and marketing, JB's contributions played a key role in growing the company client roster of 3 casinos in 2007 to over 20+ casinos and multiple state lotteries in 2010.

JB has over 14 years of design & brand experience in both print and interactive mediums, spanning the entertainment, technology, food & beverage and education markets. JB has created award winning designs on both East and West coasts and previous experience includes design management and designer roles at GameLogic Inc, TechDepot - An Office Depot Company, Knowledge Universe's Knowledge Kids Network, Daymon Worldwide Design and Zunda Design Group.

Past accounts and clients include: Microsoft, Intel, Hewlett Packard, Adobe, Computer Shopper Magazine, PC Magazine,,,,,, LeapFrog Toys, D.A.R.E., AOL,,,, Newman's Own, Playtex, USA Detergent, Hershey's Chocolate, Pepperidge Farm, PetSmart, Harris Teeter, CVS, Fred Meyer, Ralph's Supermarkets, Stater Bros., Wegmans, multiple State Lotteries, and over 20+ Casinos throughout the U.S. including Trump Entertainment, Foxwoods Resort & Casino and Harrah's Entertainment.

JB earned his B.F.A. in Graphic Design from the University of Connecticut in 1996 and his Autodesk Maya Certification from Great Eastern Technology in 2006.

Select Creative Professionals From Coast To Coast

Technology has opened the door for cross-continent collaboration. Paths & Pixels has created strategic partnerships with a host of creative professionals from coast to coast, including cutting edge Graphic Designers, Copywriters, Illustrators, Photographers and Animators. A first-class team of Software Engineers has also been developed for interactive and web based initiatives.

Based on the scope of your project, Paths & Pixels assembles a team of creatives geared specifically to your objectives. Paths & Pixels team members realize that the goal of any initiative is to create successful products that produce results, all while creating an exceptional customer experience for you and your team.
Contact us today to see how we can help your business.

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